The online retailing business has grown into a big market, and it is evident from how extensively e-commerce brands market themselves. In the year 2012 alone, consumers spent over $200 billion in purchasing online. It was estimated that by the year 2017, this figure would go up by $370 billion. No doubt the e-commerce marketplace is already filled with brands and businesses competing to gain the competitive edge over others, but marketing professionals from digital marketing company predict that retail marketing is going to get more competitive.

But the bitter fact remains that as the retail market keeps evolving, many e-commerce brands will lose the game due to no or only a little SEO marketing efforts. As per digital innovators, errors that are prevalent in online retail marketing will continue to affect the online marketplace.

So, what are the things an online retailer should be careful about to not succumb to the competition? What are some common mistakes e-commerce business owners keep repeating?  How can one avoid these mistakes? Let’s find out.

Not having any SEO plan.

Without a proper strategy in place, any marketing campaign can go down the drain. However, despite knowing the significance of an SEO strategy, many business owners do not have a strategy in place. Just putting up a website and hoping that visitors would visit will only waste your money and efforts. To have the competitive edge, online business owners need to allocate a budget to invest in a holistic SEO campaign. Besides this, a sound SEO strategy to target high performing keywords as well as PPC advertising to gain more online visibility is a must. Make sure that the strategy you have put out has specified goals and a chase-able timeline.

Keyword Research

Keyword research plays a vital role to ensure the success of any SEO campaign. The keyword research starts with figuring out with what keywords you want your site to rank. After that, think about the keywords and terms that are related to your business. Most often, keywords have more than a few alternatives which have higher reach on organic searches. While deciding the keywords, think of yourself as a customer and what terms you would use to find your online business.

Keywords to Target Your Core Demographic

Searching for broad terms can benefit your site on SERP, but if you are not working enough to reach to your local demographic, you are only wasting your energy. While conducting the keyword research, focus on terms that your demographic is more likely to use. SEO strategy is not about targeting everyone and anyone surfing the net. Do some site optimization to be visible to your potential buyers.

Pay-Per-Click Advertising and Match Types

The best way to get good returns on your SEO campaign endeavor is to find the best PPC AdWords and its match type. You can set match types for levels like an exact match, phrase match, and broad match.

An exact match type gives search results for a particular keyword, in phrase match the search result for phrase while in broad match, search results produce phrases that are used in the search query.