The online retailing business has grown into a big market, and it is evident from how extensively e-commerce brands market themselves. In the year 2012 alone, consumers spent over $200 billion in purchasing online. It was estimated that by the year 2017, this figure would go up by $370 billion. No doubt the e-commerce marketplace is already filled with brands and businesses competing to gain the competitive edge over others, but marketing professionals from digital marketing company predict that retail marketing is going to get more competitive.

But the bitter fact remains that as the retail

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